Posted on : 30-11-2013 | By : Management | In : Uncategorized
Many internet marketers simply use Google Webmaster Tool to do technical analysis of their website. However, for those who’s been with online marketing long enough, using the same tool for SEO work is actually possible. Below are some of the ways Google Webmaster Tool can improve your website’s on-page SEO. Much like the strategy to buy Instagram followers, it’s another useful piece of information that businesses they’re chances of making a profit off the internet.
‘HTML Improvements’ can be found under ‘Search Appearance’. This page displays a report of probable issues you may have regarding Meta descriptions, title tags and other HTML concerns. It’s no secret that Google search engine favors websites that are coded in clean HTML. It also aids a webmaster to easily find lurking issues about tag/meta description, which may otherwise be a concern when you’ve already published a lot.
For example, going into the ‘HTML Improvement’ page would easily tell you if you have any duplicate title tags. For a website that has been in existence for years, this may reach hundreds easily.
Finding Keywords for Content
Below ‘Google Index’, you’ll be able to find ‘Content Keywords’. This page is able to show a webmaster what is the most dominant keyword present in his or her website.
This feature of Google Webmaster Tool is very important. It’s useful for times when you’re trying to check if you’ve begun to drift away from the general niche of your website. Too often, content creators keep pushing content not knowing that it doesn’t align anymore to what the website should be talking about. This causes the website’s ranking to plummet. To avoid this, you must religiously use this tool we suggest to find out what is the exact keyword Google is associated with your website of blog.
Google Webmaster Tool has a feature that is able to tell a webmaster what kind of structured data it receives. Its answer is based off the Google Search Engine detection. You can locate this feature under ‘Search Appearance’ > Structured Data.
Data Markup Helper
Located under ‘Other Resources’, the Structured Data Helper also allows a webmaster to categorize certain parts of his website into its proper structure data. This is to help the search engine to classify the type of content your site offers. Although, it hasn’t been proven yet, there are plenty of reports says that doing this helps increase the ranking of a website. The best thing about this is that the tool allows you to do this without asking you to mess with HTML. Changes are made in a simple clickable interface.
The webmaster tools also have a handy feature that lets webmasters to remove URLs off the Google Search Engine’s index. It’s a powerful tool that has many uses. The only downside is that its effects are lasting. This means that you cannot undo and get back your URL to be searchable again after you’ve taken it away.